Cheapest model at increasing check volume

Same image/video mix ratio, only total monthly checks change. Monthly-minimum pricing wastes capacity below its included threshold, then wins once overage kicks in above it.

Checks/monthPer-unitFlat per-scanMonthly-minCheapest

Why image and video checks don't cost the same

Deepfake and synthetic-media detection vendors (Hive Moderation, Sensity, Reality Defender and similar tools) all return an authenticity verdict, but the compute behind that verdict differs enormously by media type. A single image check runs one pass through a classifier. A video check has to sample and score many frames plus, for the better detectors, audio and lip-sync consistency — routinely 5-10x the compute of an image check. Vendors that charge per-unit (Hive Moderation-style, roughly $0.003 per image and $0.02 per video) reflect that cost difference directly in the price. Vendors that charge one flat per-scan rate regardless of media type (Sensity-style) are effectively cross-subsidizing: an image-heavy integration pays more than its marginal cost, and a video-heavy one pays less, relative to a granular per-unit vendor.

Enterprise vendors like Reality Defender typically don't publish per-check pricing at all — they sell a monthly platform commitment that bundles a set number of checks, with a lower overage rate for anything beyond that bundle. Below the included-checks threshold, you're paying for capacity you didn't use, so per-unit or flat per-scan pricing is nearly always cheaper. Once your volume consistently clears that threshold, the monthly-minimum's lower marginal overage rate usually wins because the platform fee gets amortized over more checks — the crossover point depends entirely on your included-checks bundle size and how far past it your real volume runs. Model both your image/video mix and total monthly volume before assuming a headline "starting at" enterprise price is representative of your actual bill.

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