What sending push notifications costs at scale.
Push delivery itself costs nothing via APNs/FCM — you pay for the tooling around it. Judge the platform on features, not just price. For messaging comparison see the email & SMS guides.
Free push notification cost calculator — notifications per month and per-message price to your monthly bill.
The underlying delivery (Apple APNs, Google FCM) is free. Paid push services charge for volume, audience segmentation, scheduling and analytics — usually per notification or per monthly active user.
For simple sends, native APNs/FCM are free. Paid platforms earn their fee with targeting, A/B testing, delivery analytics and cross-platform management — worth it as your volume and sophistication grow.
Cost at different volumes:
| Volume | Monthly | Yearly |
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