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SendGrid API — pricing, free tier & how to get a key

SendGrid (by Twilio) is a popular API for transactional and marketing email — sign-up confirmations, password resets, receipts and newsletters. Here's the pricing, the free tier, and how to get started.

SendGrid pricing (reference, June 2026)

PlanPriceEmails
Free free tier$0100 / day, forever
Essentialsfrom ~$19.95/moup to 50k / mo
Profrom ~$89.95/mo100k+ / mo, more features
⚠️ Reference prices, June 2026 — tiers and email volumes change. Confirm on sendgrid.com/pricing. Marketing-email plans are priced separately from the email API.

The free tier

SendGrid's free plan sends up to 100 emails per day, indefinitely — no credit card required to start. That's plenty for a small app's transactional email (confirmations, resets, alerts). When you outgrow it, the paid tiers scale by monthly volume.

How to get a SendGrid API key (step by step)

1. Sign up at sendgrid.com and complete onboarding.
2. Verify a sender — either a single sender email or (better) your whole domain via DNS. Email won't send until this is done.
3. Go to Settings → API Keys → Create API Key.
4. Choose Full Access or Restricted Access (Mail Send only is safest), name it, and copy the key once.

Send a test email:

# replace $SENDGRID_API_KEY and emails
curl -X POST https://api.sendgrid.com/v3/mail/send \
  -H "Authorization: Bearer $SENDGRID_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"personalizations":[{"to":[{"email":"to@example.com"}]}],"from":{"email":"you@yourdomain.com"},"subject":"Hi","content":[{"type":"text/plain","value":"Hello"}]}'

Cheaper / alternative options

Resend is a popular modern alternative with a clean API and a free tier (~3,000 emails/month). Amazon SES is the cheapest at scale (~$0.10 per 1,000 emails) but is more bare-bones. Mailgun and Postmark (great deliverability for transactional) are also worth comparing. For SMS instead of email, see Twilio.

FAQ

Does SendGrid have a free tier?

Yes — 100 emails/day forever, no credit card to start. Good for low-volume transactional email.

How do I get a SendGrid API key?

Sign up, verify a sender (single sender or domain), then Settings → API Keys → Create API Key, choose access level, and copy it once.

Is Resend or SES cheaper?

Amazon SES is cheapest at scale (~$0.10/1,000 emails) but more bare-bones. Resend has a generous free tier and a nicer developer experience. SendGrid sits in between with strong features.

Not affiliated with SendGrid/Twilio. Prices are reference estimates — always verify on the official pricing page.