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Vercel — pricing, free Hobby tier & how to get a token

✓ Last verified: 2026-07-19· Source: official provider pricing page· Auto-monitored — report change →

Vercel hosts front-ends and serverless/edge functions with zero-config deploys from Git. The free Hobby plan covers personal projects; Pro is $20 per user per month for commercial use. The part that surprises teams is the metered usage on top — here's the full picture.

Vercel pricing (reference, July 2026)

PlanPriceIncludesBest for
Hobby free$0Non-commercial; 1M edge req/mo, 100GB transfer, 1M fn invocationsSide projects, demos
Pro$20/user/moCommercial use + $20 usage credit included, then meteredStartups, small teams
EnterprisecustomSLA, SSO, isolation, supportLarge orgs

Pro overage is metered per unit: edge/CDN bandwidth, serverless & edge function invocations and duration (GB-hours), image optimization, and build minutes.

⚠️ Reference figures, July 2026. Vercel revises plans and included allowances often — confirm on vercel.com/pricing. The base seat price is the small part; metered usage is what scales your bill. · Report outdated price →

→ Bandwidth is the usual surprise — model data transfer out on the cloud egress cost calculator, and your full monthly stack on the API stack calculator.

Is there a free tier?

Yes. The Hobby plan is free and surprisingly capable: automatic HTTPS, global CDN, preview deploys per Git branch, and serverless functions — fine for portfolios, prototypes and low-traffic sites. The catch is that Hobby is non-commercial; the moment a project makes money or represents a business, Vercel expects you on Pro. There's no free commercial tier.

How to get a Vercel access token (step by step)

1. Sign in at vercel.com (you can sign up with GitHub, GitLab or Bitbucket).
2. Open Account Settings → Tokens.
3. Click Create, name the token, choose a scope (account or team) and an expiry, then copy it once.
4. Use it as a Bearer token against api.vercel.com, or just run the Vercel CLI (vercel) which handles auth for deploys.

Quick API test (list your projects):

# replace $VERCEL_TOKEN
curl https://api.vercel.com/v9/projects \
-H "Authorization: Bearer $VERCEL_TOKEN"

Hidden costs to watch

Bandwidth is the classic one — a page that goes viral, or large unoptimized assets, can blow past the included transfer and meter fast. Image optimization is billed per source image, so a big gallery costs more than you'd think. Function duration (GB-hours) matters for slow API routes, and per-seat pricing means every team member adds $20/month. For static-heavy sites, a CDN like Cloudflare Pages can be cheaper at scale.

Cheaper or alternative options

For front-end hosting, Cloudflare Pages and Netlify are the main rivals — Pages in particular has very cheap bandwidth. For serverless backends, Supabase edge functions or a small VPS can undercut per-seat pricing once a team grows. Vercel's edge is best when you value zero-config deploys and the Next.js integration.

FAQ

Is Vercel free?

The Hobby plan is free for non-commercial projects. Commercial use needs Pro at $20/user/month plus metered usage.

What makes a Vercel bill spike?

Metered overage — bandwidth, function invocations/duration, image optimization and build minutes — on top of the per-seat base. Model traffic before launch.

How do I get a Vercel token?

vercel.com → Account Settings → Tokens → Create. Scope it, set an expiry, copy once, use as a Bearer token or via the CLI.

Can I use Vercel for a business on the free plan?

No — Hobby is non-commercial. Business or revenue-generating projects need Pro.

Not affiliated with Vercel. Prices are reference estimates — always verify on the official pricing page.

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